Filmed against the sumptuous backdrop of Jaipur,
Bhool Bhulaiyaa is set in a small village in Rajasthan, which is steeped in superstition and conservatism. Badri (
Manoj Joshi) heads a Brahmin family whose ancestral palace is believed to be possessed. On returning from America, Badri's son,
Siddharth (
Shiney Ahuja) and daughter-in-law, Avni (
Vidya Balan) decide to spend a month in the palace, despite familial objections. As unnatural events start to unfold and demons begin to surface within the psyche, a motley crew of black magicians and witch doctors are called in to perform an exorcism of the evil spirits. These age-old conventions are challenged by the arrival of a psychiatrist from America, Dr Aditya Shrivastav (
Akshay Kumar), and friend of Siddarth, who uses modern analytical techniques to find a resolve.