About Magic Lantern Cinemas and Rainbow Cinemas
Magic Lantern Cinemas was founded in 1984 in Edmonton, Alberta. They have locations in Edmonton, Peace River, St. Paul, Camrose, Whitecourt, Fort Saskatchewan, Saskatoon and Toronto.
Rainbow Cinemas was founded in the 1990s in Saskatoon, Saskatchewan with locations in Toronto, London, Cobourg, Ottawa, Saskatoon and Regina.
Magic Lantern Cinemas and Rainbow Cinemas merged and their head office is in Edmonton. Combined, they own 16 theatres. They originally showed movies that were no longer screening at major theatre chains at discounted ticket prices, but with the current quick turnover for most movies from theatre to home release, some of these theatres now show first run movies. They also are known for showing first-run indie Canadian films, as well as foreign features.
The company purchased the Richmond Hill Elgin Mills Cinema theatre in November 2013. It was previously owned by Empire Theatres, which sold the rest of their theatres to Cineplex and Landmark, neither of which opted to attain the Richmond Hill theatre. The owner and president of the company is Tom Hutchinson.
Magic Lantern Cinemas is responsible for restoring the Garneau Theatre in Edmonton, leasing and reopening it as a discount theatre for university students.
Special features and extras
Select theatres are available to host birthday parties.
Magic Lantern Theatres/Rainbow Cinemas
203-11729 - 105 Avenue NW
Edmonton, AB, T5H 0L9
Office: (780) 482-1611
Fax: (780) 482-3520