Hare Krishna! The Mantra, the Movement and the Swami Who Started It

1965: America is in turmoil. Unprecedented introspection and questioning of societal norms roil the country. Prabhupada, an unassuming 70-year-old Swami from India, arrives in New York City alone and without support or money.

He carries only the ancient scriptures he has translated, and the firm faith in his teacher's request: "offer spiritual wisdom to the people of the world!

Suddenly thrust into the raging counterculture movement, Prabhupada speaks of the world's real need, which is not necessarily satisfied by political or social revolutions, but by a revolution of consciousness. This divergence from the status quo successfully captures the attention of a generation of youth seeking answers to life's existential questions.

From a tiny storefront on 26th 2nd Avenue, Prabhupada shares with them the idea that the way to find real happiness, love and freedom is to search within and connect to your true self.

All this, the Swami says, begins by simply chanting a rhythmic, meditative 16-word mantra - Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare, Hare Rama, Hare Rama, Rama Rama, Hare Hare.