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Betty Grable's final film was a remake of the 1934 Bing Crosby-Miriam Hopkins musicomedy She Loves Me Not, which in turn was based on a play by Howard Lindsay. Betty and Sheree North star as a couple of striptease artistes who have the bad luck to witness a murder.
Hoping to evade the killer, the girls hide out in a small college town, where they immediately win the hearts of the male frat brothers. One of these is overaged undergrad Robert Cummings, who falls for Betty, while Sheree settles for not-terribly-bright Orson Bean. A subplot concerns the unending get-rich-quick schemes of college president Charles Coburn.
Before the story can be resolved, both Betty and Sheree are placed under hypnosis, with hilarious results. It could not have rested well with Betty Grable that Sheree North stole the show in How to Be Very, Very Popular--especially with her energetic rendition of Shake, Rattle and Roll--but Betty was on the verge of retiring anyway, so what the heck?