Pink Ribbons, Inc.

Genre:  Documentary, Other
Running Time:  98 min.
Release Date: February 3, 2012 (limited)
DVD: September 25, 2012

Current rating: Rating: 5.00
based on 4 votes and 1 reviews
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Breast cancer has become the poster child of cause-related marketing campaigns—people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has become obfuscated by a shiny, pink story of success.

Based on the book "Pink Ribbons, Inc." by Samantha King.

Director: Léa Pool
Studio: National Film Board of Canada
Producer(s): Ravida Din
Screenplay: Patricia Kearns, Nancy Guerin, Léa Pool
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  • 5 stars "amazing - the real story of corporate greed and profits usurping any desire to actually find a cure is the message i get with cancer, and no cancer has been exploited quite like breast cancer. the ceo of the susan g. komen foundation last year had a salary of over $500,000. where is your money going? vital viewing here."