Breast cancer has become the poster child of cause-related marketing campaignspeople walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has become obfuscated by a shiny, pink story of success.
Based on the book "Pink Ribbons, Inc." by Samantha King.
Studio: National Film Board of Canada
Producer(s): Ravida Din
Screenplay: Patricia Kearns, Nancy Guerin, Léa Pool
Official Site: nfb.ca/pink