Battle: Los Angeles conquers box office

By Alexandra Heilbron on March 14, 2011 | Leave a Comment


Battle: Los Angeles led the weekend box office with an estimated $36 million (all figures U.S.) and a Tribute Viewer Rating of 3.7 out of 5 stars, slightly exceeded industry forecasts. The movie, which cost $70 million to make, attracted more males, with men representing 68 percent of the audience. The other new alien picture, the 3D animated Mars Needs Moms, debuted at Number 5, earning an estimated $6.8 million and 3.2 stars from Tribute viewers. Rango, the animated film that features Johnny Depp‘s voice, moved from last week’s top spot down only one spot to second, despite the large number of new films that opened. It earned another $23.1 million for a two-week cumulative gross of $68.7 million, with its Tribute Viewer Rating rising slightly to 3.8 stars. The new release Red Riding Hood debuted in third place, earning 3.5 stars from Tribute viewers and taking an estimated $14.1 million bite out of the box office. The Adjustment Bureau starring Matt Damon fell from second place to fourth place, earning another $11.5 million and a 3.9 star Tribute viewer rating.



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