Beckham’s new Armani underwear poster unveiled

david_beckham_armaniDavid Beckham appeared at Selfridges in London on Thursday to unveil a giant poster of himself for the new Georgio Armani men’s underwear line for Autumn/Winter 2009 to a crowd of screaming fans. When asked what it was like to model underwear, he admitted: “I don’t mind having the photograph taken but it’s a little bit embarrassing when it’s unveiled,” adding, “”I’m very proud to be here. I’m from London. My mum’s here, my wife’s here and my mother-in-law. Thank you to everyone for turning up.” Armani said of Beckham, “David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges.” Aramani has enjoyed a 150% rise in the sales of their men’s underwear since Beckham began modeling for them.

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Comments & Discussion

  1. JacQ • June 12, 2009 @ 12:34 PM


  2. ke • June 12, 2009 @ 1:29 PM

    he’s hot. the picture is not.

  3. Karen Jorritsma • June 12, 2009 @ 2:06 PM

    He a very handsome man but the photograph is not appealing to me. I like his natural good looks. The picture looks too futuristic to me. I do not like the way the hair and the face look. The pic on the left looks better than the poster.

  4. demigod • June 12, 2009 @ 3:10 PM

    Looks pretty homoerotic. This poster would only appeal to gay men.

  5. Moviefan • June 12, 2009 @ 3:40 PM

    So, demigod, in other words, you’re saying you like the poster. 🙂

  6. Khristopher • June 12, 2009 @ 3:50 PM

    I’m a gay man, and that poster doesn’t appeal to me.

    @demigod: don’t be ignorant. That’s like saying a photo of half nude Megan Fox would appeal to all straight men. Everyone has their own tastes.

  7. demigod • June 12, 2009 @ 3:53 PM

    Moviefan on June 12, 2009 3:40 PM

    You’re saying that.

  8. demigod • June 12, 2009 @ 3:56 PM

    Khristopher on June 12, 2009 3:50 PM

    Yes, half naked Megan Fox would appeal to all straight men! 🙂

  9. demigod • June 12, 2009 @ 3:59 PM

    Didn’t mean ‘only’.

  10. Nancy • June 12, 2009 @ 4:12 PM

    Moviefan 3:40 PM

    B I N G O !!!!!! 😀

  11. demigod • June 12, 2009 @ 4:24 PM

    LEECH!!! LMFAO 🙂

  12. Nancy • June 12, 2009 @ 4:30 PM

    “well, you should know that vampires are not real and leeches can’t talk or type”

    mandees very own words. 😛

  13. demigod • June 12, 2009 @ 4:32 PM

    How about reptiles? 🙂

  14. jo • June 12, 2009 @ 4:37 PM


  15. Nancy • June 12, 2009 @ 4:46 PM

    Nope, reptiles can’t talk or type either. Hey! I bet you wish women couldn’t talk or type either, right? 😀

  16. demigod • June 12, 2009 @ 5:38 PM

    No, just you 🙂

  17. Nancy • June 12, 2009 @ 6:36 PM

    Awe, too bad for you! 😀

  18. Carol • June 12, 2009 @ 9:07 PM

    I love David Beckham…he is very snacky!

  19. Anon • June 12, 2009 @ 9:17 PM

    demigod on June 12, 2009 3:10 PM

    Correction….should have said This poster would only appeal to metrosexuals! The new breed of feminized men lol

  20. Silvana • June 12, 2009 @ 11:06 PM

    I agree with the photo not being to flattering to his good looks…it’s too harsh and not complimenting to his stunning features…mind you the body is solid and the brand is well packaged with Beckman being stacked with the “Goods”…I would just choose a softer image…but he’s still a winner to me~~and Armani is perfection!!
    “Un huomo bello he is!!…a good looking man he certainly is~~

  21. lily • June 12, 2009 @ 11:21 PM

    I love all the comments in other languages Silvana… since English is proving so difficult for you, it is nice to see you butchering other tongues with equal confidence.
    btw I totally agree with your thoughts on the photo and much prefer the BeckHAM on the left.

  22. demigod • June 13, 2009 @ 3:36 AM

    Anon on June 12, 2009 9:17 PM

    In addition..sure 🙂

  23. Silvana • June 14, 2009 @ 3:52 AM

    Hey Lily….yup I speak three languages and understand 4…habla un pocito espanol too…What can I say I’m a worldly kind of woman…but Beckham should stick to a softer look…but hey….it’s all about cash for those two…with Victoria by his side they both are marketing moguls…Cheers Silvana

  24. demigod • June 14, 2009 @ 11:41 AM

    That’s ‘poquito’. I speak it too 😉

  25. Constance • June 14, 2009 @ 12:44 PM

    Who really cares!??!! LOL!

  26. Silvana • June 16, 2009 @ 9:04 AM

    Hi Constance…loosen up..feel the music so to speak… ever gone to Cuba if so then you would of heard the phrase ” PURA VIDA” which translated means PURE LIFE…maybe you should take up a language course or dancing lessons, anything creative or artistic, mind you I would say any hobby other than working is a BONUS… I’ve read that having a creative side to life gives you a better appreciation for living, and you can in the longrun live a longer and healthier life…it’s SUMMER soon and you need to CHILLAXX…is it a crime to have fun…how’s that in plain English..

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