Charlie Sheen dropped by Hanes

Charlie Sheen Hanes adFollowing Charlie Sheen‘s arrest for domestic violence, Hanes has pulled their commercials for the Comfortsoft line of undershirts featuring the actor. The ads were scheduled to run through to January 2010, but due to Sheen’s alleged spousal knife-pointing, they were taken off the air asap. “We suspended the commercials on Dec. 28,” said Hanes spokesman Matthew Hall. “Some were seen on the 25th, 26th, 27th as we could not reach the networks over the holiday weekend.” Hall went on to explain that some print ads featuring Sheen weren’t able to be pulled in time due to publishing schedules, and will be seen this spring in magazines. However, he’s been pulled from the Hanes official site, where he featured prominently on the home page. ~Alexandra Heilbron

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Comments & Discussion

  1. demigod • January 8, 2010 @ 12:35 AM

    The ‘relationship’ between ad agencies and celebs are sooo stoopid.

  2. Thibz • January 8, 2010 @ 7:42 AM

    I have a solution, dont get crazy a** celebs posing for branded clothing because something stupid is bound to happen and “tarnish” the reputation of the brand or company. Hire a model who simply does just that and if she/he F**** up then no one really care because they dont know who they are.

  3. Jo-Anne • January 8, 2010 @ 10:36 AM

    I don’t believe the crazy a** celebs will tarnish the company/brand name as they were hired before alleged crazy a** behaviour, and dropped from ads when said behaviour arose.

    So, apart from hiring virtually unknown models (who once they appear in big brand ads and then become known, therefore upping the public “care” factor) what’s left?

    I mean had Hanes hired some unknown to flog their underwear, should a “mishap” occur, the news would simply resort to something such as “Hanes Model Nance caught With Pants Down Again for Disturbing the Peace….”

  4. Trevor • January 8, 2010 @ 11:58 AM

    All blown out of proportion. Charlie Sheen is one great dude who may or may not have made a mistake.

  5. Marilyne Kelly • January 8, 2010 @ 12:20 PM

    Good for them. Some of these “so called” celebrities need to have some reprecussions for bad behaviour. Charlie Sheen is probably still having trouble with alcohol, that might be the reason for his conduct. He needs to get his life straightened out NOW!!!!!

  6. Nancy • January 8, 2010 @ 1:29 PM

    Thibz: I agree. Too many celebs are doing not-so-nice things and being dropped by corporations because of it. They pay these celebs millions of dollars to endorse their product. Either just get a model to do it for less money or get a celeb who at least has a good reputation to minimize the chances of problems. I mean, Charlie Sheen? This guy has a reputation like none other…and none of it good. WHY would they hire him to begin with? Especially for ‘Hanes’. It’s not like he’s hot or anything. LOL.

  7. replying • January 8, 2010 @ 2:08 PM

    what happened to innocent until proven guilty?

  8. yk2010 • January 8, 2010 @ 3:05 PM

    Frankly, I don’t really care what a spokesperson does on their “own time”. Ok I don’t agree with what he’s done, but I really don’t think that’s what I’ll be thinking about that when in a store buying Hanes products. I personally like Charlie Sheen regardless of what he’s done and being female that may sound bad, but that’s how I feel. Plus, its not like we didn’t know that Charlie was a bit of a bad boy start with.

  9. Thibz • January 8, 2010 @ 3:14 PM

    Tiger Woods, Charlie Sheen, Martha Stewart, Britany Spears all failed attempts at putting a face on a product or brand. All this is is a failed attempt to capitalize on fame of a celebrity if only to give people a false sense of the “Celebrity dream”. Of course people conform to it and buy into something they believe makes them stand out or makes them feel a little more important in life. A sad thing yes but they will just find another celebrity to replace Sheen and screw up again

  10. demigod • January 8, 2010 @ 4:50 PM

    Exactly Thibz, these brands only care about the bottom line, and terminate the ‘relationship’ not because of any moral/ethic standards. Celebs are in it for the same.

  11. mandee • January 8, 2010 @ 5:19 PM

    yk2010 on January 8, 2010 3:05 PM i agree with your comment 100%.

  12. tributegirl • January 8, 2010 @ 7:01 PM

    Thibz, I totally agree with your comments. He has a reputation for this sort of behaviour, Haines hired him anyway, he did something stupid, they cut him out. They should just hire good-looking, but otherwise unknown, models, because like you said, if they mess up, who knows who they even are?

  13. demigod • January 8, 2010 @ 10:11 PM

    Well, brands sell better with a ‘name’ that people recognize.

  14. Carol • January 8, 2010 @ 11:36 PM

    To be honest, I didn’t realize he was a spokesperson for Hanes…he really doesn’t do much as far as advertising, so Hanes dropping him is probably a better advertisement for them than having him on in the first place.

  15. Patrica • January 9, 2010 @ 4:57 AM

    Personally I don’t care who flogs what product. If I like the product and it works well or does what it is supposed to ie is comfortable and well priced I’ll buy it. I don’t rely on what celebrity is flogging it to make my decisions. What they do on their own time to me shouldn’t reflect one iota on tarnishing the product. I think these damned companies let too many righteous groups dominate their businesses. Charlie slept with prostitutes, did drugs drinks excessively and they hired him, now he has a dispute with his wife and cops are called and they drop him? I wouldn’t buy a haines product just because they did this all of a sudden moral thing to show they don’t like what he did? Bull!

  16. Patrica • January 9, 2010 @ 4:59 AM

    just for the record, if he did assault his wife I say shame on you Charlie, but I am not your judge and jury. I don’t think it should be up to the company he is flogging things for to punish him, he hasn’t been found guilty of a thing. I can’t believe these morality police who think it is ok to punish without their people having their day in court!

  17. Rita • January 9, 2010 @ 5:43 AM

    “All blown out of proportion. Charlie Sheen is one great dude who may or may not have made a mistake.”

    Would it be blown out of proportion if he hit you Trevor? Would you still say hes great if he hit you for absolutely no reason at all?? If he was a great guy he wouldn’t have hurt Any Woman! At his age you call that a mistake??? He should have known Better a long time ago. Theres a lot of young men Don’t even Think of doing such a thing! Theres some role models that live down there and he could have paid attention to Their Behavior!

    “what happened to innocent until proven guilty?”

    I totally agree with you But many(I never heard of how many but it could be some not many) women have said that he was violent against them. That many couldn’t be wrong.

    “To be honest, I didnt realize he was a spokesperson for Haneshe really doesnt do much as far as advertising, so Hanes dropping him is probably a better advertisement for them than having him on in the first place.”

    I agree with you. Hanes is a household name. I’ve never heard of C.S. working for them. Now I have. Instead of me jumping in and saying that I will support Hanes a Lot more from now on; a person said that, why did Hanes hire him in the 1st place, when they already knew what he was like?? I would like that answered Before I shop from them anymore on 2nd thought.

  18. Minerva • January 9, 2010 @ 6:00 PM

    It’s not a matter of the morality police punishing him it’s just a matter of Hanes not wanting or needing the bad publicity that goes along with their choice of the representative of their product. I’d be surprized if they hadn’t dropped him after this latest stunt of female abuse. He looks like he has a vile temper.

  19. Jo-Anne • January 10, 2010 @ 8:38 AM

    agree, Patricia…for the record when you refer to morality police, were you taking Hanes or the posters here?

  20. Suzanne • January 10, 2010 @ 11:07 AM

    The only reason we see the celebs that are making bad choices, drinking, drugs, abuse, law breaking etc. is because they are just that celebs constantly living in the fishbowl.
    Your neighbour could be doing the same thing.
    If your best friend was having social difficulties, would you be so judgemental? And by whos right do you suppose we have to judge????
    Have you ever loved someone with social issues…and if they made poor choices out of the inablity to help themselves, would you stop loving them?
    Why don’t we all just say…I hope these people we see living in a fishbowl, exposed all the time, have supportive loved ones that won’t judge them and will stand by them and be there for them if they cry for help.

  21. Nancy • January 10, 2010 @ 3:41 PM

    Well, as long as he was only “dropped by Hanes” and didn’t drop HIS Hanes.

    Suzanne: I’m all for family and friends sticking by someone when they “cry for help” but, there is only so long one can stand spending their life caring for a freaking whiny cry baby. It’s like, come on. You’re up, you’re down, you’re up, you’re down…time to get off the rollercoaster after awhile.

  22. Nancy • January 10, 2010 @ 11:18 PM

    Awe, don’t talk about poor Mandee like that. It’s so “grade 8” and un-“ADULT” of you! LMAO!

  23. Nancy • January 10, 2010 @ 11:56 PM

    Sorry, I don’t attend the ‘Special School for Schizo’s’ like Mandee.

  24. tributegirl • January 11, 2010 @ 9:24 AM

    Says the person who was putting her down and being nasty to her when new bff April came along.

  25. tributegirl • January 11, 2010 @ 9:28 AM

    Nancy on January 10, 2010 3:41 PM

    I agree, I believe in helping friends/family when they are having a rough time, but if it is constant, it can end up taking up a huge portion of your own life, and you can’t let that go on forever.

    demigod on January 8, 2010 10:11 PM

    That’s true, you’re right, and I know that, I guess I wasn’t thinking of it when I was commenting. Thanks for the reminder!

  26. Nancy • January 11, 2010 @ 11:50 AM

    Tributegirl: She and dummigod also jumped into Mandee’s and my argument on the Angelina article…just gotta get in there and make things worse than they really are just to really get things going. They are instigators. I asked Mandee one simple question on that article (over and over, might I add) and it turned into a full blown argument. With the instigators right in the middle, coddling poor Mandee and giving her encouragement from the big mean bully…who was called names as well by Mandee. Still though, I didn’t want it to get that far, I just wanted a STRAIGHT answer to my question, not a biased one.

  27. gypsy • January 12, 2010 @ 2:44 AM

    Carol..I am the 99.9% MALE HATER ON THIS SITE and I have always been straight-up about that.I have no reason to lie about how I personally feel,there is .1% of the male population that I get along with very well!!As for Nancy I don’t believe she hates men at all,well maybe .1% on this site,and its not that she hates them!!I believe that she doesn’t like their shi##y statements they make about woman that are not true!!!SORRY NANCY for speaking for you while your not even on line,I was just trying to explain to Carol how demig’s above statement is a load of crap,you have every right to be pissed-off at me for stating facts as I see them.So Carol there are the straight-up truth people then there are the twist what everyone’s comment states people,not hard to tell who are who just by reading the comments!!!Nancy if I’ve overstepped the boundaries,I am sorry!!FOR REAL!

  28. gypsy • January 12, 2010 @ 3:00 AM

    Forgot to put comment down on this article,lol! I really don’t care who’s toting the product,if the quality is good and the price is right I’m gonna buy them.I don’t bother with the commercials or what star is wearing what!!BOTTOM LINE IS THE QUALITY!!!!

  29. Nancy • January 12, 2010 @ 5:34 PM

    Hahahaha, no worries, Gypsy. You are 1 in the handful who left the “nest” long ago and can fly high on her own, LOL. It is what it is and you don’t try to sugarcoat it…which is EXACTLY why I have never felt compelled to say anything to you about it. I have no reason to. I don’t agree with hating men or women but, I can certainly understand WHY you do and you don’t deny it. I like straight forward people. Everyone here knows that.

  30. Nancy • January 12, 2010 @ 5:37 PM

    Speaking of “straight forward” people…American Idol auditions start TONIGHT!!!!! Can’t wait to LMAO!

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