City of Toronto demands removal of Goon poster

On the day of the Toronto premiere of the much-anticipated hockey comedy Goon, the City of Toronto demanded the removal of one of the film’s outdoor posters. The poster, shown at left, features the writer and star of the film, Jay Baruchel, gesturing in a way that the city believes is inappropriate. Alliance Films, the movie’s distributor, was told that 38 posters across Toronto have been taken down. The cast of the film has been in Toronto for the last several days promoting the release and the film’s director, Michael Dowse commented, “I question whether this has to do with Jay’s tongue or his ability to burn Maple Leafs’ jerseys, neither of which are offensive in any way.” Goon opens on Friday.

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Comments & Discussion

  1. jackie • February 23, 2012 @ 9:52 PM

    Have people gone insane? Toronto! ! This is not offensive, for crying out loud. 40 years ago maybe. But wake up. They say the f-word on ctv and cbc. Ctv showed the Sopranos. This? Are you kidding.

    Have you o so holy no offensive people nothing better to do? And 1 complainer? Who, the pope!!!?

  2. Janet • February 23, 2012 @ 9:53 PM

    It looks stupid and offensive. End of story!

  3. zuh • February 23, 2012 @ 10:09 PM

    I love how they have to show us the offensive poster to let us know which poster is offensive.


  4. zuh • February 23, 2012 @ 10:09 PM

    I love how they have to show us the offensive poster to let us know which poster was taken down for being offensive.


  5. Kris • February 23, 2012 @ 10:32 PM

    yep neither this poster or burning maple leaf jerseys is offensive lol AGREED lmao

  6. JustaGirl • February 24, 2012 @ 8:39 AM

    I think this poster is incredibly offensive especially when you know what that gesture implies! And besides what does that have anything to do with hockey? Totally uncalled for

  7. Crystal • February 24, 2012 @ 9:13 AM

    WOW!!!! Get with the times Toronto, there are more offensive things out there than this!!
    On another note, this movie was AWESOME!!!!

  8. whatever • February 24, 2012 @ 9:18 AM

    Get with the times???? Since when is accepting offensive gestures “getting with the times”???? honestly, people have lost their sense of dignity and rationale. this is offensive, especially to women, and those who do not see where the offensiveness is have been desensitized. its a shame that “getting with the times” has warped people’s perceptions and understanding.

  9. winnie cooper • February 24, 2012 @ 9:50 AM

    Life is too short to be humourless and pious all the time.

  10. winnie cooper • February 24, 2012 @ 9:52 AM

    And, quite frankly, the only thing offensive is how vile, undiscerning narcissists are allowed to speak up when they’re “offended” by things. If you don’t like something, don’t look at it. Shut your mouth rather than shooting it off like a solipsistic hick.

  11. paul • February 24, 2012 @ 9:55 AM

    can leafs fans be any more butt hurt? BAAAWWW STOP ENJOYING THINGS

  12. Anonymous • February 24, 2012 @ 11:48 AM

    hey winnie cooper…what the heck happened to free speech? We should be allowd to speak out against things that offend us because THEY OFFEND US…without having to worry about people like u trying to shoot us down. And yuo call other people discerning narcissists.

  13. AIssawi • February 24, 2012 @ 12:02 PM

    There are way more offensive “things” walking the streets of TO as these posters are being taken down. I hate you Toronto.

  14. Danielle • February 24, 2012 @ 12:48 PM

    I agree with those that find this offensive. Maybe they do use profanity on TV shows but I can chose to not watch those shows (which I don’t), these posters are out for the world to see. I can’t walk down the street with my eyes closed you morons! Especially in TO. Besides that, there are children seeing these posters. But maybe you think that it OK for them to see this kind of thing, “getting with the times” and all that. But I don’t. Idiot parents who think that, will likely be bailing their kid out of jail in a few years, if not already, while mine will still have morals.

    @ Winnie … about shooting your mouth off!! That’s exactly what you just did. Maybe you should follow your own advice and shut it.

    Just Sayin’ 🙂

  15. Banks • February 24, 2012 @ 2:46 PM

    This is not offensive we are in a new age where there are many, many, many more things that are way more offensive than this poster. Get a life people. Things change with time, get use to it. Stop complaining about useless sh**

  16. James • February 24, 2012 @ 4:16 PM

    The poster is disrespectful to women. Since when did disrespecting women become “OK”?

  17. Spanky • February 24, 2012 @ 5:50 PM

    When did T.O. become so full of prudes? Can’t do anything in this world without offending someone somewhere.

  18. Joshua • February 24, 2012 @ 10:36 PM

    It will be offensive to some and not to others. But i dont really need my kids seeing that shit. They may see it and imitate it. Thats my only concern, otherwise grow up already. Its not like you havnt seen it before and it wont be the last time lol.

  19. Steve • February 25, 2012 @ 12:37 AM

    So let me get this straight… this is offensive and must be stopped… meanwhile Canadian soldiers have been party to killing hundreds of thousands in the middle east… and we should be proud of them?

    Our value systems are so #$%^ed.

  20. Rita • February 25, 2012 @ 2:37 AM

    @JustaGirl – Yes, I Totally agree! What does it have to do with hockey?? And I’m a woman and it is offensive to me too!

  21. Rita • February 25, 2012 @ 3:07 AM

    @whatever – I also 100% agree with you. I could tell offensive things happening for a long time and many people not saying anything about them. I couldn’t express that any better than you. I was waiting for someone to express it like that. Thank you. I appreciate you commenting!

  22. The Intolerant • February 25, 2012 @ 6:58 AM

    It sounds like my beloved Toronto is taking a page from the book of Ottawa. If that’s the case, I say, burn the book!

    If I walk down the street or in a mall and I see a fat person wearing poorly fitted/chosen clothing, frankly, I believe it’s offensive and inappropriate. I shouldn’t have to see exposed blubber on land unless I’m watching a Greenpeace documentary.

    So, in accordance with what other “prudes” have posted here, should we just have those people removed like the posters?

    Grow up folks! The poster is for a movie which will be out-of-sight and out-of-mind in a couple of months. It’s not a permanent fixture like a statue or monument.

  23. TheTruth • February 25, 2012 @ 12:15 PM

    People are really F’D up. That is not offensive, it’s vulgar and shows no class/taste. Though at the same time it’s a form of human expression that can be viewed as comic or arousing. Do I have class? Sometimes yes and most of the time no. Do I have a sense of humor? Sometimes yes and most of the time no.

    So, because there is an infinite amount of other bullshit far worse than this poster it has become okay for all of us to lower our standards and values on our behaviors as a society? What the F happened to having some sort of responsibility to the generations coming after us? F off yo, imo ofc.

  24. billy • February 25, 2012 @ 3:03 PM

    @danielle, really? bailing out our kids from jail cuz we let them see things like that? oookay there.
    as a parent, you teach ur kids right from wrong, appropriate from inappropriate, telling jokes and being serious.
    if you teach ur kids right, things as simple as a movie poster will not affect them, plain and simple.

  25. lol • February 25, 2012 @ 5:08 PM

    it’s hilarious how women find the act of cunninlingus offensive. am i on

  26. Brenda • February 25, 2012 @ 7:43 PM

    Yup it’s offensive. Should it be removed? No.

  27. Meow Meow • February 26, 2012 @ 12:27 AM

    I bet that at least 90% of the population don’t even know what this means, so perhaps it’s just a clever publicity stunt people…

  28. Kris • February 26, 2012 @ 7:23 AM

    When I first saw this photo, I had no idea what was so offensive. I just thought that the guy needs some dental work since he has mal-aligned teeth and fangs that need to be filed down. Now that I have read lol’s comment, I now know what is implied.

    Imagine all those horrible magazines with Gene Simmons sticking out his tongue back in the 80s should not have been sold. Any advertisement with the slightest vulgarity should be removed. Afterall, those with the dirtiest of minds will know and be offended while people like me who don’t “see” will just not give it a second thought.

  29. eldon • February 26, 2012 @ 1:32 PM


  30. Olive • February 27, 2012 @ 5:32 PM

    All I can say is: ew

  31. Dan • February 28, 2012 @ 1:05 AM

    Stupid, yes. Offensive, no. Dont stop be-leafing. GO LEAFS GO!

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