Edward Norton has decided not to do publicity for The Incredible Hulk, despite playing the starring role. Early reviews say his performance is, well, incredible, so why is he refusing to promote it? Interestingly enough, although co-star Liv Tyler is confirmed contractually for two sequels, Norton’s contract was for this movie alone. Rumor has it that Norton, who made substantial rewrites to the script to add more dialogue and make Bruce Banner more human, wanted the movie to focus on being character-driven, while Marvel saw the movie as action-driven, winning out in the final cut. So, while Tyler and director Louis Leterrier make the publicity rounds, Norton has slipped off to a desert island retreat.