Soon after Emma Watson earned positive attention with her powerful UN speech about feminism, a website called “EmmaYouAreNext.com” was being promoted on social media and through a thread on the popular 4chan website, which made national headlines for posting nude photos of female celebrities. EmmaYouAreNext.com had a clock counting down to the moment they would launch the Harry Potter star’s private photos. What the internet assumed would be yet another slew of illegally obtained nude photos actually turned out to be a viral marketing stunt. When the clock counted down, it was redirected to rantic.com, the website of a marketing company called Rantic Marketing. The site had a statement that read: “The recent 4chan celebrity nude leaks in past 2 months have been an invasion of privacy and is also clear indication that the internet NEEDS to be censored.”
Emma’s fans and admirers have widely criticized the stunt for attempting to overshadow Emma’s gender equality movement, HeForShe. Critics say the stunt does, however, bring attention to the fact that illegally obtain photos of Emma are not outside the realm of possibility and highlights the dangers women face on the internet every day.
Emma has yet to comment on the hoax, but continues to promote the HeForShe movement on her Twitter page. ~Kelly Townsend