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Emma Watson the new face of Burberry

Harry Potter star Emma Watson, 19, has been chosen as the new face of Burberry. The British actress caught the eye of Burberry’s creative director, Christopher Bailey, who said: “Having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm and intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” Watson will be modelling signature items, including the classic trenchcoat adorned by the iconic Burberry check from the brand’s upcoming autumn/winter 2009/10 collection.