Heath’s death increases apartment’s value

421 Broome StreetThe New York City apartment where Heath Ledger was found dead in bed on January 22nd of an accidental prescription drug overdose is back on the market. Ledger paid $22,000 a month for the three bedroom loft at 421 Broome Street in Soho. It has a private balcony and a wood-burning fireplace. But take notice — rent has gone by $4,000 per month – the building owner is now asking $26,000. Who knew the death of a celebrity in your building would increase its market value?

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Comments & Discussion

  1. Jo-Anne. • August 29, 2008 @ 9:13 AM

    Ching ching
    time to cash in
    death brings out the shameless greed of so many people

  2. Angie • August 29, 2008 @ 12:53 PM

    lt sadness me still, how he died, some people will do anything to make a few bucks in this case alot of bucks shame on them.Greed takes over the world.

  3. TonyB • August 29, 2008 @ 2:26 PM

    Yeah, sure I would rent Heath’s old apartment if it was in a desireable location for me and in my price range and NOT more expensive because of its history.

  4. Nancy • August 29, 2008 @ 2:43 PM

    who wants it! not me……let the dead rest come on who knows his ghost may be lerking around

  5. Nancy • August 29, 2008 @ 2:45 PM

    who wants it? not me….come on let the dead rest who knows his gjost could be lerking around

  6. Andrew Scott • August 29, 2008 @ 7:55 PM

    I could just imagine Heath haunting that place. The next tenent wakes up, goes to the mirror and sees a man with disheveled blondish-green hair and a painted face with dark eyes, head down, staring up through his eyelids and saying: “Why so serious? Let’s put a smile on that face!”

    I joke, but believe that Heath would prefer it that way. Why take death so seriously, let it bog us down, when we can laugh and enjoy the life we have. Like most of us, I never knew him, but enjoyed watching him in his exploration of character.

    Heath’s performance as the Joker was the best work I’ve seen since Brando. A true method actor. It pains me that most people will never watch him in Brokeback, because of it’s sexual nature. He grew up doing roles that were mediocre, but matured as a man serious about his craft. He is missed. I can’t wait to see his last performance in Terry Gilliams’ The Imaginarium of Doctor Parnassus.

  7. Ashley • August 29, 2008 @ 8:38 PM

    ummmmm…… lol i dont know……

  8. Kim • August 30, 2008 @ 6:58 AM

    It’s unfortunate, but the owner has to rent the property no matter what. However, the price usual comes ‘down’ on property when a death has occurred in the location. I guess since it was a celebrity, things seem to work quite the opposite…hmmm….

  9. likeit1 • August 30, 2008 @ 8:48 AM


  10. Constance • August 30, 2008 @ 3:07 PM

    Oh Please!

  11. Jordie • August 30, 2008 @ 11:56 PM

    What has become of this world that a tragedy becomes a selling “feature”? People are led like sheep by stardom, and will pay through the nose to live in an apartment where a celebrity tragically died – do they think that will make them famous? What a twisted world!

  12. Reuben TK • August 31, 2008 @ 7:35 PM

    I sure hope no one would feed the greed of the landlord. besides,who would want it because he died there. that is bad karma!!

  13. Lorna Loomis • August 31, 2008 @ 8:58 PM

    Why attribute the increase in rent to the Late Heath Ledger’s death?
    Rents in NYC are remarkably high and ‘nice apartments’ in a ‘good’ area are hard to find, at any price.
    The increase rent could well be the ‘market value’ for a unit of this type in this area at the present time is the rate the landlord is now asking.

  14. Jessie • September 1, 2008 @ 11:34 AM

    This sickens me to know that there are people out there that would buy this apartment just because a celebrate lived and died there. How dare the landlord raise the price. Ya it could be the fact that the prices in that area have gone up but the fact still remains that he did it after the apartment had been released by the cops and Ledger had died.

    I would hope that people would buy the apartment for the look and not the fact the a celebrate lived and died there.

    Do not feed on the landlords greed for money and fame!

  15. Nancy • September 1, 2008 @ 6:35 PM

    I agree with Lorna Loomis….we don’t know how long Heath lived there, maybe this is just the normal rental increase for the apartment. Not only that but the landlord has lost rent on the property since Heath’s death and I’m sure his/her taxes haven’t dropped any. Maybe there were some damages to the rental property and renovation was needed. The way I look at it is that if you can afford over $20,000 a month for rent…what’s an extra $4000???????

  16. Kelly • September 2, 2008 @ 10:33 AM

    What I like most is how well researched the article is – if the lease agreement had a long term, perhaps it was (during Heath’s occupation of it) the cheapest apartment in the building? What if Mary Kate is paying $30? We have no idea if the price increase affects only his unit, or if each apartment has gone up in rent, or if this brings them back up to even.

    It’s a nice spin to make us all squirm, but I wouldn’t call it bulletproof just yet. More research please. Who’s trying to make us sick anyways, the landlord? Or the writer?

  17. Lexie • September 2, 2008 @ 11:03 AM

    Yeah, Kelly, I totally agree. A gossip reporter should personally go to New York or make tons of phone calls to delve into the rental agreement of this particular building and spend hours of research on it, finding out what all the other apartments in the building are going for. Get real. This isn’t an in depth report. If you want that, try Time magazine.

  18. Sue • September 3, 2008 @ 3:40 PM

    Wow, that’s sickening! How does the owner of that building sleep at night knowing that he’s cashing in on “the death” of a great person/actor. If anything, this person, i’m sure, is making enough money keeping the monthly rent at the price he was charging Heath. It’s shameful!

  19. j Ash • September 3, 2008 @ 6:54 PM

    Could the world get any crazier. Let’s hope who ever rents or buy at that price does not run across his ghost because I am sure with his live cut short his pissed.

  20. Nancy • September 7, 2008 @ 12:40 AM

    Yeah, I don’t think so j Ash!!

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