Keira Knightley violently beaten up in PSA

A two-minute clip that shows Keira Knightley getting violently beaten up by a man is going to be shown as a public service announcement in theaters beginning April 6th. The clip shows Knightley leaving a movie set, driving off in her car and arriving at a building where a man is looking down at her from an upper storey. She frowns, goes up in an elevator, lets herself into an apartment, then notices a mirror is smashed. A man approaches with a bloody hand and she says, “You’re hurt,” handing him a towel. He hits her in the face with it. Knightley turns to the camera and says, “Sorry, we didn’t agree to that. That wasn’t in the script.” The man then hits her hard across the face and she falls to the floor, pleading, “Stop! Please, I didn’t agree to this!” Knightley volunteered to act in the clip for the charity Women’s Aid. She says, “While domestic violence exists in every section of society we rarely hear about it. Domestic violence affects one in four women at some point in their lifetime and kills two women every week.” Joe Wright, who directed Knightley in the Oscar-nominated film Atonement, also directed the PSA.

[flashvideo file=https://www.tribute.ca/streamingflash/features/keiraPSA.flv width=480 height=390 /]

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Comments & Discussion

  1. Brad • April 3, 2009 @ 7:55 AM

    I think you arer painting domestic disputes in violence in one case scenario and stereotyping males in a domestic dispute > instead of a stereotype to make everyone happy> why not try educating there are things as the primary agressor> and in some cases it can be on behalf of the female (as in my case)> just because men are supposedly the dominant sex doesnt mean the woman is always the victim >what about equality of the sexes > its all about choosing your actions & not trying to control someone elses not all domestic voiolence are in these extreme case scenarios > I see these ads as useless and just fuel the fire > dont educate so how can it be stops if anyything it it’s infuriating

  2. Nancy • April 3, 2009 @ 8:08 AM

    The video has been removed.

    The “majority” of abusers are male, Brad. Lots of men wear makeup too but yet, you never see them in a makeup commercial because the “majority” of makeup purchasers and wearers are female.

  3. Samantha • April 3, 2009 @ 10:38 AM

    Currently involved in Crisis Support work for WOMAN! At an amazingly educational place SACHA here in Hamilton. I have to say this is the FIRST step in putting light on the plight of domestic abuse. THE video has NOT been removed. REFRESH the page it will appear! I commend Kiera for her bravery on doing such a politically charged and controversial PSA! Well done.

  4. Alexandra • April 3, 2009 @ 11:16 AM

    There was a technical problem with the video. It should be alright now.

  5. alex • April 3, 2009 @ 11:34 AM

    hard to watch

  6. Nancy • April 3, 2009 @ 4:49 PM

    Thanks Samantha, but at 8:08 this morning when I clicked on the video, it said the video was removed. Tribute must have fixed it. Had nothing to do with REFRESHing the page! Some of us do know how to use these things called computers too, you know. LOL. Anyways, I agree with alex, that was hard to watch.

  7. Amy • April 3, 2009 @ 6:14 PM

    While of course its true that its possible for men to be abused by woman, this specific videos purpose is obviously to serve as a Public Service Announcement educating people about the issue of women being abused (which is why it specifies the number of WOMEN who die from domestic abuse it doesnt say MEN AND WOMEN). Not every ad, article, announcement, campaign, etc. can show every issue that exists in the world, which is why the producer must choose a specific focus and speak to that. This ad isnt undermining the issue of men being abused by woman – its simply speaking to the issue of woman being abused by men. I dont think its appropriate to say that by shedding light on a specific issue, the ad is discriminating against people who are affected by a different issue. Obviously, the ad is not a stereotype against men just because its demonstrating an example of a man abusing a woman. Not all men are abusers, just as not all woman are abused, or are abusers. Public Service Announcements need to be brief; they usually only get 30 seconds or so of air/TV time. Therefore, its unrealistic and unfair for you to say why not try educating the ad IS educating people because the purpose of it is to bring attention to the issue in order to inspire people to educate themselves about domestic abuse.

  8. demigod • April 3, 2009 @ 7:07 PM

    Some of you make it sound you need a PHD to understand this issue. Let me simplify, HIT SOMEONE = BAD (illegal), DON’T HIT SOMEONE = GOOD (legal).
    Samantha, this PSA won’t change a damn thing.

  9. Coop • April 3, 2009 @ 7:46 PM

    Gotta say though I don’t always agree with you,demigod,in regards to your last comments I could not agree more.

  10. ke • April 3, 2009 @ 9:40 PM

    good acting. good directing. but i hardly find this to be ‘politically charged’ or controversial. i’m all for it, please don’t misunderstand. i think with any important and crucial issue, it’s always a good thing to put something out there to help more people ‘get it’ but i honestly think that generally, people have some understanding of domestic abuse. maybe the ad could have had less acting and more facts. we know what a person beating up another person looks like. so yes, the acting dramatizes it for us but i think its the statistics that will really get people going.

  11. Barb • April 3, 2009 @ 11:08 PM

    I think it’s a very good wake up call. I grew up watching domestic violence in my own home and it’s effected my whole life since…for over 30 years now. This film doesn’t even look at how it affects the family, the children (if involved) and friends of those living close to the abuse. It really strikes a cord in me to see this. And we can’t ignore statistics about women’s attackers usually being male and that it’s someone they know or are intimately involved with. That is why this is announcement is as blatantly obvious as it is.

    My daughter looks also like Knightly and seeing this PSA has made me remember to pass the message along to my daughter about domestic violence so that she doesn’t ever have to go through what I did.

    Protect your sons and daughters! Teach them that violence is deadly wrong! And show them how to get help and teach them not to be afraid to speak out about it!

  12. Jackie • April 4, 2009 @ 12:04 AM

    I admire Keira for performing in this video. It takes courage to stand up against domestic violence. I have experienced violence from men in many environments – my older brother, roommates’ boyfriends, men who needed someone to hit and I was available. Violence isn’t just in the home, but the majority is perpetrated by MEN. They are bigger, stronger, more aggressive if they feel their ego or power is threatened. That’s what rape is. Not about sex, but about power. The same can be said for other forms of violence towards women.

  13. Alice • April 4, 2009 @ 12:06 AM

    Very powerful. Well done.

  14. mandee • April 4, 2009 @ 2:14 AM

    im wondering why no one is trying to bring up same sex abusers? its ok to accuse this clip of ignoring men that are abused by women, then shouldnt we assume its ignoring women abused by women, or men abused by men? im sure anyone that watches this video will understand that its not ONLY women that are abused by men. but, it is the “majority”. so i agree with pretty much everyones comments, except those of the men complaining about it being a man beating a woman. do you think anyone would have taken it as seriously if it was a woman beating a woman, man beating a man, or woman beating a man?

  15. demigod • April 4, 2009 @ 3:05 AM

    Woman beating a man is an outrage! lol
    We need more awareness and education on THIS abuse 🙂

  16. Richard • April 4, 2009 @ 11:20 AM

    Instead of complaining about and condemning the one-sidedness of this video, why not, instead, push for a subsequent video showing a man being abused?

    Domestic violence is horrible enough without trying to one-up the other gender.

  17. Brenda • April 4, 2009 @ 12:34 PM

    This was such an intense video. I am all for it – issues like this need to be talked about so that they are brought to light.

    I used to volunteer at a Police Victims’Services organization. For those of you who don’t know what that is – volunteers are called by the police to attend scenes of violence in order to help the victims through the emotional crises. Domestic violence was part of our training. One of the biggest problems with domestic abuse (male or female) is that it is still looked at as being a private issue. Something that you don’t discuss outside the home let alone report to the police. It is not taking seriously.

    This video makes you take it seriously and maybe with more people talking about it more people will report it and more prosecutions will take place.

  18. SusieB • April 4, 2009 @ 8:02 PM

    Violence against anyone is wrong. Male or female. I think “Steve” makes a good point about female abuse against men, however, I think that most men don’t report it because it could be potentially more embarrassing due to gender stereotypes. My brother was repeatedly abused by the mother of his children and he never said a word because he was embarrassed and he thought it would make him seem weak. I wish more men would speak up about the abuse that they suffer at the hands of women. As I said before…..Violence against anyone is WRONG!
    Great PSA Kiera. Important!

  19. Justwondering • April 4, 2009 @ 11:58 PM

    From what I heard from an entertainment show was that it is more relating to the Chris Brown and Rhianna situation. Maybe that is why it is a man beating a woman.
    Men abuse woman, woman abuse men, fathers abuse their children and mothers abuse their children. All of it is completely disgusting and wrong. My question to people is this If you heard or knew of someone being abused man or woman would you do anything about it? I think that is a really important question. Alot of people would automatically say yes but in reality i have seen people stand aside.

  20. Cruz • April 5, 2009 @ 10:27 AM

    Maby she gave him AIDS..
    What would you really do if you were given a death sentence?

  21. Nancy • April 5, 2009 @ 2:16 PM

    Justwondering: Speaking for myself, I am not the “stand aside” type of person. But, I think most people who comment on here regularly already know that, LOL. I totally agree with you that there are ALOT of people who would just turn the other cheek and not want to get involved.

  22. mandee • April 5, 2009 @ 2:22 PM

    maybe its not that they dont want to get involved or help their friends, maybe its that their friends wont allow it. ive heard of people reaching out to abused people and they all say no its not that bad. or no i cant leave. you cant help someone until they are ready to let you help them.

  23. Nancy • April 5, 2009 @ 2:34 PM

    That’s true mandee. Because I would automatically step up and help a friend, family member, neighbour and even a complete stranger, I automatically just jumped to the conclusion that it’s mostly strangers who would turn the other cheek, but you’re right, there are many who don’t want things to get worse, to involve other people, to make change.

  24. Cindy • April 5, 2009 @ 10:57 PM

    Keep you friends close, your enemies closer.

    Some women do this because many men murder their wives when the women try to leave because their punching bag is gone.
    Statistically, more men abuse women, then women abuse men.
    What I have encountered is that the man is abusing the woman physically, emotionally, financially, etc, and when the woman finally fights back in self defense, the guy cries “wife abuse”….I have seen and heard of sooooo many cases like this..it’s is getting so disgusting.
    Did anyone see the new law Afganistan passed about how the man can rape his wife…sick sick sick……….

  25. Justwondering • April 5, 2009 @ 11:45 PM

    I have called the cops on neighbours when I hear abuse but it is a completley different situation when it comes down to friends. I am willing to lose a friendship just to know I did something and not stood by. You do what you can even if the friend says they are fine. Some people see that as a stepping stone sometimes. I have lived in a home for abused women when I was younger and those ladies just needed that one helping hand.
    And what the heck this Afghanstan rule I just stopped eating my food.

  26. demigod • April 6, 2009 @ 6:00 AM

    Cindy, you won’t find any statistics on women abusing men, because no men would come forward and open up about it. Women are more likely to because they are more fearful of the physical dominance.
    But don’t women have the law and society on their side with physical abuse, custodies, and divorce settlements?? Not to get off topic, but there are inequalities..

  27. mandee • April 6, 2009 @ 2:04 PM

    i disagree that you should call the cops for your friend if they are being abused. its like i said, unless they are ready and willing to accept your help its completely pointless. you can call the cops and call the cops, but until they are ready to ADMIT it and accept the help, youre fighting a losing battle. and yes, that new law is unbelievable. i cant even find the words to explain my disgust. who will be helping THESE women???

  28. tributegirl • April 6, 2009 @ 5:18 PM

    I read about the Afghanistan law as well, and was disgusted, this new government seems to be following in the taliban’s footsteps. God help us all.

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