Lost star new face for perfume line

Josh HollowayJosh Holloway, who plays Sawyer on the hit TV series Lost, is the new face of Coty’s Davidoff Cool Water for men, according to Women’s Wear Daily. He’s already shot print and TV ads in Hawaii for the men’s fragrance, that will debut in Europe in July. He joked that he’d like to start his own fragrance line but that it would “probably not be as elegant as Cool Water. It’d be more like Man Juice.”

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