![Marvel’s culmination for Phase One of their cinematic universe was a game changer on many levels. While the idea of a shared universe wasn’t entirely new, the deliberate planning that went into the MCU created unprecedented success as The Avengers became the first film to open to over $200 million. The film quickly ascended up […]](https://www.tribute.ca/news/wp-content/uploads/2020/01/The-Avengers-650x433.jpg "The Avengers (2012) – $623.4M")
Marvel’s culmination for Phase One of their cinematic universe was a game changer on many levels. While the idea of a shared universe wasn’t entirely new, the deliberate planning that went into the MCU created unprecedented success as The Avengers became the first film to open to over $200 million. The film quickly ascended up the record books to be the third highest-grossing film at the time, behind only James Cameron’s Avatar and Titanic. What the film did for Hollywood as a whole though, is its lasting impact. It firmly announced Marvel Studios as the new standard bearer for superhero films and quickly had other studios looking to play catch-up with their own versions of a shared cinematic universe.
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