Reese Witherspoon to launch perfume

Reese WitherspoonOscar-winning actress Reese Witherspoon is launching her debut frangrance, In Bloom, which will be available exclusively from Avon beginning in November.  Witherspoon has been Avon’s global ambassador and brand spokeswoman for the past two years, and it’s taken that same length of time to develop the new perfume. Witherspoon, 33, told Women’s Wear Daily at the New York launch, “It was a unique experience for me because I had no idea what goes into making perfumes. I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.” Witherspoon describes what went into the perfume: “I was really drawn by white flowers to get that sense of a steamy night somewhere in the South. Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I. And my mother always wore beautiful white-flower perfumes, so as a young girl, that was my idea of femininity. It’s indicative of where I am today. I’m feeling very strong and independent and so happy. The fragrance really captures that feeling — it’s very sensual, very romantic and alluring.”

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Comments & Discussion

  1. Nancy • June 15, 2009 @ 1:07 PM

    I’ll check it out. I love to wear sweet, fruity, flowery scents.

  2. Mary • June 15, 2009 @ 1:36 PM

    Avon does the work and puts her name on the product just another sales pitch Gardenias stink give me the Hawaiian perfume of the Plumeria flower a little bit of the south alright South Pacific.I’m sick of these people pushing perfume products that they had nothing to do with other than the company putting their names on the lables.

  3. Nancy • June 15, 2009 @ 1:42 PM

    The way she described it sounds like she was somewhat involved. I use plumeria and wild rose in my vehicle and my plug ins at home, LOL. It is a mutual agreement between the companies and the celebs, they create a perfume and stick the celebs name on it and ALOT of people buy it just because of that name.

  4. Jo-Anne • June 15, 2009 @ 2:07 PM

    I like Reese, she seems very pleasant and sincere. However, am not a fan of Avon perfumes, find most of their scents personally unappealing…

    Scent is highly personal, I have no issues with any celebrity endorsing a scent but obviously every scent will not appeal to every person…

    not pleasant when a scent that doesn’t agree with you lingers for ages when someone exits the room…

  5. Anon • June 15, 2009 @ 7:45 PM

    Jo-Anne on June 15, 2009 2:07 PM

    Agree with you there. Some people just don’t realize how badly a perfume smells on them. Not a big Avon fan, though I do like their deodorant. Perfumes don’t agree with everyone. I’m a Tresor and Light Blue person myself, but do occasionally buy other brands for a change. I once smelled a perfume on woman in front of me at the gas station and she told me it was Midnight Poison. Ran out the next day to buy it and it smelled so bad on me it was disgusting, yet she smelled incredible.

  6. Jo-Anne • June 16, 2009 @ 7:38 AM

    Yeah, Anon, I still buy a lot of shower gels, etc. stuff from them, I have a friend who sells it but did the same thing once as you…picked up “Happy” Clinique and did not like it on me at all, yet really liked it on a friend of mine.

    I have only found one or two that I will wear consistently, my favourite is Noa…

  7. Carol • June 17, 2009 @ 6:26 PM

    I think Reese is an awesome actress. And I do like some of Avon’s perfumes (yesterday, today and tomorrow collection is nice). Had a friend who went and did a whole makeover with clinique, bought a sh*tload of their crap, and she broke out bad, had to completely stop using all of it. Heard that about Mary Kay products too with some people.

    This is what sells, the name. I bet Reese had more imput on this than Brittany for her perfume.

  8. Jo-Anne • June 18, 2009 @ 9:42 AM

    actually Carol, ALL products do that with SOME people…that’s why there is such a huge choice out there…pick and choose…

    yes, the name does sell, in every venue, that’s for sure…and can actually work against the product if you do not care for the personality flogging it…

    I, for one, would never buy Eau de Nance…

  9. Nancy • June 18, 2009 @ 9:46 AM

    Good…because I for one, would never want your ‘Puppy Parfum Eau du Toilette’ mixing in with such a beautiful scent as “Eau de Nance”!! Not good for my reputation! 😉

  10. Carol • June 18, 2009 @ 7:50 PM

    Leave it to Jo-anne to make a comment…I know, but there are some specifically that you hear of more people who have a reaction to it. That’s what I am saying.

  11. Jo-Anne • June 18, 2009 @ 11:31 PM

    carol, relax, I know what you were saying…I thought we usually left it to you to make a comment?

  12. Carol • June 20, 2009 @ 10:24 AM

    not normally, jo-anne. I usually get corrected by people who are obviously more knowledgeable than I am…appears to be a few on here. Not sure why they are here though, should take their knowledge and put it to better use.

  13. Jo-Anne • June 22, 2009 @ 9:08 AM

    sop, are you saying all those that contribute to this site are under par?

    I mean, maybe they should be Encyclopaedia Reading or solving massive World Issues….

    no play time for the brainiacs?

  14. Jo-Anne • June 22, 2009 @ 9:09 AM


    I guess I, for one, now qualify to post here…hahahaha!!!

  15. Carol • June 22, 2009 @ 5:20 PM

    whatever Jo-Anne, whatever makes you feel on top and better than everyone else here.
    Constructive criticism and debates would be much more appreciated than being told a person is wrong all the time.

  16. Nancy • June 22, 2009 @ 6:06 PM

    Totally agree with that statement, Carol.

  17. tributegirl • June 22, 2009 @ 9:14 PM

    Just wondering, as the convo was going between Carol & Jo-Anne, mandee & Nancy were not a part of the topic at all, so why are they dragged in now?

  18. Jo-Anne • June 23, 2009 @ 8:48 AM

    hmmmm, guess it’s the same way as your name wasn’t mentioned yet you feel compelled to respond????

  19. tributegirl • June 23, 2009 @ 1:28 PM

    Hmm, nice try, but anyone can respond, thus bringing their own name into it, I’m wondering why you felt the need to bring others into it.

  20. moondog • June 23, 2009 @ 2:56 PM

    duh cause shes an idjit 2

  21. Nancy • June 23, 2009 @ 6:43 PM


    ‘moondog’…that’s a cool name. 😀

  22. Nancy • June 23, 2009 @ 6:46 PM

    I’m assuming Tribute deleted a comment of Jo-Anne’s in there somewhere? Jeeze….I really really really wonder what it could possibly have said…

  23. tributegirl • June 23, 2009 @ 6:56 PM

    Yup, it was the comment that brought two other peoples names into what could have been the beginning of a fight. Good, maybe tribute is finally catching on! Good job, guys! 😀

  24. Carol • June 23, 2009 @ 7:51 PM

    Nance & TG, I don’t mind debating, and if I’m wrong, then so be it, but man, this gets frustrating, can’t say anything on here without someone riding someone’s *ss about what they said.

  25. tributegirl • June 24, 2009 @ 8:03 AM

    You said it, Carol! “Finally, someone gets it, someone really gets it!” “You’re on the right path” Carol!

  26. Jo-Anne • June 24, 2009 @ 5:48 PM

    “Anyway for the record, I was mean to Mandeeboo hoo! Waaaaaa!”

    way to debate, carol…

  27. Carol • June 24, 2009 @ 6:28 PM

    gotta get the last word in, huh, Jo-anne. I notice that is a common theme with you.
    Debate, don’t think you know how, unless it involves putting someone down. Guess that makes you feel big…must be compensating for something not right in your life.

  28. tributegirl • June 24, 2009 @ 9:44 PM

    That quote must have been somewhere in the archives, I’m guessing, I don’t remember that one.

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