Oscar-winning actress Reese Witherspoon is launching her debut frangrance, In Bloom, which will be available exclusively from Avon beginning in November. Witherspoon has been Avon’s global ambassador and brand spokeswoman for the past two years, and it’s taken that same length of time to develop the new perfume. Witherspoon, 33, told Women’s Wear Daily at the New York launch, “It was a unique experience for me because I had no idea what goes into making perfumes. I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.” Witherspoon describes what went into the perfume: “I was really drawn by white flowers to get that sense of a steamy night somewhere in the South. Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I. And my mother always wore beautiful white-flower perfumes, so as a young girl, that was my idea of femininity. It’s indicative of where I am today. I’m feeling very strong and independent and so happy. The fragrance really captures that feeling — it’s very sensual, very romantic and alluring.”