Sir Richard Branson is officially on board with the fight to end shark finning around the world, an initiative headed by Sharkwater‘s award-winning director, Rob Stewart — Branson first became interested in the issue after watching it. “The films I really enjoy are films with a meaning or purpose like Sharkwater, which explores the misunderstood world of sharks, and while beautify and thrilling, also exposes corruption and exploitation surrounding the world’s shark populations,” said Branson. “It was such a powerful film that now I’m trying to stop shark finning around the globe.” The business magnate has openly stated that all of his businesses are “Fin Free” and that he supports the movement to make sure others around the world follow suit. “I encourage other leaders and businesses to take similar actions towards saving sharks – an animal critical to the health of our oceans.”
United Conservationists’ Fin Free movement, initiated by Rob Stewart, has resulted in successful legislation in the Canadian cities of Toronto, Brantford, Mississauga, Oakville, Pickering and London, where the sale and possession of shark fins have been banned. Now another city is joining the cause — earlier this week, Newmarket, Ontario enacted the shark fin ban with a vote of 8-1. Legislation has also been proposed in New York, New Jersey, Maryland, Virginia, Singapore, Taipei, New York, and Australia.