Nivea has a new boss – and he doesn’t like Rihanna. The singer was featured in ads for the company last year and was also sponsored by the brand on her tour, but it looks like their working relationship is now over. Stefan Heidenreich, the new CEO of Nivea’s parent company, Beiersdorf – thinks Rihanna and Nivea have different sets of values. Namely, Rihanna is sexy and controversial, while Nivea is a wholesome and family-focused brand. In a statement to a German newspaper Heidenreich remarked, “The advert starring Rihanna was a no-go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.” The advertisement Rihanna was featured in last year showed her topless and smiling (see photo above). Upon learning the news Rihanna retaliated by tweeting a picture of Mr. Heidenreich with the words “No caption necessary.” ~Stacy Raivich