Taylor Swift ad banned in States

The National Advertising Division of the Council of Better Business Bureaus Claims (NAD) in the States is following in the footsteps of the UK’s Advertising Standards Authority (ASA), which banned ads featuring Julia Roberts, Christy Turlington and Dakota Fanning earlier this year. The NAD has just banned a Taylor Swift Cover Girl NatureLuxe mascara advertisement for excessive Photoshopping. They were concerned because the ad implied that consumers who used the mascara would get “lashes like those depicted in the advertisement.” They questioned whether the statements made in the ad which read: “2X more volume” and “20% lighter vs. the most expensive mascara” were valid claims and determined that “the lashes depicted in the photograph” were not “achieved solely by using CoverGirl NatureLuxe Mousse Mascara, without post-production enhancement,” due to the disclaimer beneath the photograph in the ad which read: “lashes enhanced in post production.” NAD says, “It is well-established that product demonstrations in advertisements must be truthful and accurate and cannot be enhanced.” In response, Proctor and Gamble, which manufactures the mascara, advised NAD it had “permanently discontinued all of the challenged claims and the photograph in its advertisement.”

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Comments & Discussion

  1. Joan • December 22, 2011 @ 12:40 AM

    I’m glad they’re finally cracking down on the misleading advertising. Shame on Proctor and Gamble. I have not bought any of their products since I found out they test on animals.

  2. Nobody Important • December 22, 2011 @ 12:50 AM


  3. anonymous2 • December 22, 2011 @ 2:25 AM

    When they start banning misleading wrinkle cream advertisements that would be better.People would find out if it’s not wrinkle cream that gets of wrinkles it’s botox,fillers and other cosmetic surgery on the face.

  4. anonymous2 • December 22, 2011 @ 2:26 AM

    I meant to say gets rid of wrinkles.

  5. n/a • December 22, 2011 @ 8:32 AM

    I agree, but for the record some Cover Girl products really are as fantastic as they advertise. Their new lip balm is wonderful.

  6. Janice • December 22, 2011 @ 11:00 AM

    Spoken like a true P&G rep.

  7. MPM • December 22, 2011 @ 11:13 AM

    If you think any “big name” cosmetics aren’t tested on animals, think again! You should research the products you use.
    Nice to hear someone standing up to the big ad companies.

  8. TheTruth • December 22, 2011 @ 12:37 PM

    Good for them, I for one am all for the zillions of ads I see everyday on billboards, on tv, on buses, in trains, and in magazines to be full of world class models who have lots of wrinkles, bags, excess fat, pimples, and laughingly small boobs. I don’t want to fantasize about being someone else, someone with class, luxury or prestige. I want to know that I’m buying something to make me look normal, sub-par even… just like everyone else!

  9. Amber • December 22, 2011 @ 12:57 PM

    It’s about frickin time! Seriously! False advertisement has been going on unchecked for years so they just got more and more outrageous and mascara one are the worst! In print and TV they have loads of false eyelashes on. Thank you!!!!

  10. My opinion • December 22, 2011 @ 1:03 PM

    I think its about time someone thinks of the consumer first rather then the multi-million dollar industries.

  11. vlaz • December 22, 2011 @ 3:25 PM

    Why would you want to look like Taylor Swift anyway… in this pic she looks like a $2 whore! She looks so fake its unbelieveable.

  12. ugh • December 23, 2011 @ 2:55 PM

    Do you honestly think this is going to put an end to all the false advertising?

  13. Me too • December 23, 2011 @ 10:46 PM

    $2 whore? Sold!

  14. gbh999 • December 26, 2011 @ 2:05 AM

    Do you think that Taylor does her own makeup? Are the teeth in her mouth, for real? If everyone is so worried about enhancements in photo-shopped pictures, they are barking up the wrong tree. The question should be… is the model credible. I don’t think that I have ever seen a photo, where Taylor Swift wasn’t wearing way too much makeup, in the wrong places. And, it seemed like she applied it herself. There doesn’t seem to be any evidence, that a makeup artist, did any part, of her face.

  15. jjjones • December 28, 2011 @ 9:33 AM

    I don’t believe any of the ads I see, and rely on word of mouth, so I think it’s high time there was more control of false advertising. Good Job.

  16. dee • January 6, 2012 @ 2:23 PM

    mascara ads and commercials are the worst

  17. Nikolina • April 22, 2012 @ 5:32 PM

    I’m so glad that mis-leading advertising is being stopped. The beauty industry has literally made young girls everywhere so insecure! Obviously we need to start with this: no digital manipulations should be allowed when make up is being sold or skin cream. It is what it is.

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