Seven-time Grammy winner Taylor Swift is partnering with eos, the popular lip balm brand. Taylor Swift will grace the covers of the lips and hand lotion products. Also, starting this Fall, she will also be seen in a series of original and unique content.
This is the first-ever direct celebrity partnership for eos. The partnership will carry out exclusively in China, Hong Kong, and Taiwan. eos is known for their signature sphere-shaped lip balms.
Previously, Taylor was a CoverGirl and Diet Coke spokesmodel and she has also released two Elizabeth Arden fragrances.