Luciano, a full-time Neapolitan fishmonger and his wife, Maria, supplement their income by defrauding the consumer electronics firm where she works.
When his daughters come across auditions for the reality TV show Grande Fratello, the Italian version of Big Brother, they convince Lucian to audition. After getting a chance in front of the camera, he becomes increasingly obsessed with the possibilities of gaining fame and lifelong security for himself and his family and his perception of reality begins to change.