Running Time: 80 min.
Release Date: October 19, 2007 (limited)
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A brilliant feature length film about typography, graphic design, and global visual culture. It looks at the proliferation of one typeface (Helvetica) as part of a larger conversation about the way type affects our lives. Helvetica encompasses the worlds of design, advertising, and psychology.
The film features interviews with some of the most illustrious names in the design world including Hermann Zapf, Matthew Carter, Experimental Jetset and Massimo Vignelli.