Running Time: 118 min.
Release Date: March 15, 2013 - Toronto, Vancouver - March 15, 2013 - Toronto, Vancouver
March 22 - Montreal
Other cities throughout the spring
DVD: June 25, 2013
Cast: Gael García Bernal, Alfredo Castro, Luis Gnecco, Antonia Zegers, Marcial Tagle, Néstor Cantillana, Jaime Vadell, Pascal Montero
During the 1988 referendum in Chile, Augusto Pinochet calls for a vote. Those running against him hire young advertising executive René Saavedra to lead their campaign. Under a watchful eye, the men hatch brilliantly upbeat advertising campaign called "No" in order to win the election and free the people from the current leader's cruelty.