Perfume War

Genre:  Documentary
Running Time:  95 min.
Release Date: April 14, 2017 - Toronto, Vancouver, Calgary, Ottawa, Halifax

Current rating: Rating: 5.00
based on 2 votes and 1 reviews
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Synopsis

While in Afghanistan in 2006 helping villagers get clean water and health care, Captain Trevor Greene of the Canadian Forces was attacked by a member of the Taliban, who put an axe into the soldier's head. He survived, but was told by doctors he would never walk again. Trevor's best friend, Barb Stegemann, decided to help Trevor finish his mission. She learned of an Afghan farmer who was growing crops of orange blossoms and roses to get other farmers to stop growing illegal poppies to be used for the heroin trade, which was the Taliban's chief source of income.

She found out the same people who attacked Trevor were trying to stop the Afghan farmer by knocking over his distillery and decided to travel to Afghanistan to see if she could help. Barb wound up creating The 7 Virtues Beauty Inc., which supports trade with nations experiencing war. She pitched the business model on CBC's Dragons' Den, successfully landing a venture capital deal. She also wrote a self-published book dedicated to Trevor, which became a bestseller. When not working with her company, she spent time with Trevor, helping him to beat the odds.

Director: Michael Melski
Studio: Loud Baby Productions
Producer(s): Mike Velemirovich
Screenplay: Michael Melski, Barb Stegemann
Official Site: PerfumeWar.com

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  • 5 stars ""Perfume War" held me in its grip from the first to the last scene. Love a good story of true friendship? Interested in strategies that have nothing to do with charity that can make a positive impact on people's lives in war torn countries? Curious about what it takes to turn a great idea into a successful business venture? Have you wondered how Trevor Greene is doing eleven years after being axed in the head by a young Taliban insurgent? Or, perhaps you've always wondered about the odds of making it to a Dragon's Den audition? There is all of that and much more in this compelling and inspiring story, supported by beautiful photography and perfect background music. I left the theatre with hope in my heart and even a little plan to check out the perfume department at The Bay. From someone who has refused to wear any scent since my teen years, that is a strong endorsement of "Perfume War" indeed."