The ALS Association is creating social media buzz with the ALS Ice Bucket Challenge which raises funds for Lou Gehrig’s Disease. Celebrities like Jennifer Lopez (pictured left), Justin Bieber, Taylor Swift, Robert Downey Jr., Chris Pratt, Nathan Fillion and Steven Spielberg are taking part by accepting a challenge to be filmed while ice cold water from a bucket is dumped on their heads. Each challenger then passes on the challenge to other people to be done within 24 hours.
Celebrities are putting their own spins on the challenge such as Nina Dobrev who, after being doused with the ice and cold water, proceeded to jump off a boat into a rather larger body of water. Oprah Winfrey let her best friend Gayle King do the honor of dumping the freezing water on the actress. Oprah Instagram ALS Ice Challenge
Perhaps the cutest video is of Ben Stiller and his wife, who let their two children dump the water on them. The point is to encourage donations to help those with ALS (Amyotrophic lateral sclerosis). As of today over $10 million has been raised for ALS since the campaign started last month.
The challenge has been accepted by other celebrities in sports, television (participants already include Stephen Amell and John Barrowman), movies and throughout the arts and entertainment field. Many are using social media such as Twitter, YouTube and their Instagrams to post videos. It’s a good thing this summer’s been a hot one! ~Andrea Hodgins