The Kardashian family is the most prominent example of the superficial aspects of being famous. While most people become famous for having a talent like acting or singing, the Kardashians became famous simply because one of their own released a sex tape that went viral. The family documents their daily life on a reality show. Everything is out in the open for the public to see in a desperate attempt to stay relevant. Despite that, some still shamelessly eat up whatever they put out. It must be The Great Gatsby concept. The public is simply fascinated with the private lives of the rich and famous.