« previous Abercrombie & Fitch conquered malls in the late ’90s and early 2000s with gorgeous models, pulsing dance beats and a fierce scent. But while the brand was running white hot, its popular “all-American” image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring. next »

White Hot: The Rise & Fall of Abercrombie & Fitch – April 19

Abercrombie & Fitch conquered malls in the late '90s and early 2000s with gorgeous models, pulsing dance beats and a fierce scent. But while the brand was running white hot, its popular "all-American" image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.

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