enjoyed it immensely. definitely not for kids nor newer generations unfamiliar with b/w movies (or reruns on tv) unless they happen to have seen them a lot. the story is replete tidbits everywhere with numerous horror attributes seen over the many decades of 'old b/w hollywood', if you can spot them all! including a lot of play on words, names of authors, nicknames of characters, creepy/villainous/monstrous/horror stereotypes, and puns/ironies. imax 3D was fine; but not needed.