Keira Knightley Chanel ad banned from UK TV

After much deliberation, Keira Knightley‘s Chanel ad has been banned from UK TV – at least, during children’s television shows. The commercial – which advertises Coco’s Mademoiselle perfume – has been deemed “overtly sexual.” The ad depicts The Pirates of the Caribbean actress being photographed on a bed while the photographer helps her unzip her clothing; then she begins to undress herself. The ad aired during a showing of Ice Age: The Meltdown, causing a string of complaints from parents. The Advertising Standards Authority then stepped in and made a decision on the future of the ad. According to they said: “ […] there was clear sexual tension between the pair and that they [Keira and the photographer] appeared about to kiss on the bed. We considered the ad was suitable for older children, but that the sexually suggestive material was unsuitable for young children.” The ASA has asked that the current ad not be broadcast during or around programs that could attract a young audience. Other ads banned in the UK by the Advertising Standards Authority include a Marc Jacobs perfume ad featuring Dakota Fanning because she looks like a baby hooker in it and a Julia Roberts ad for being misleading.

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Comments & Discussion

  1. Janice • February 14, 2013 @ 1:34 PM

    She has poor choice when it comes to movie roles, so I’m not surprised she agreed to be in a tacky ad.

  2. Tracy • February 14, 2013 @ 1:59 PM

    Yes, but does the perfume smell good?

  3. C-Dub • February 14, 2013 @ 2:03 PM

    Use your heads people. An abuse of authority commercial? Hey kids, it’s ok for the photographer to ask you to get on a bed and he can touch you and take off your clothes for you and kiss you. It’s all good cause you smell wonderful. Geebus.

  4. dd • February 14, 2013 @ 2:36 PM

    Idiots !

  5. zuh • February 14, 2013 @ 4:41 PM

    she looks hungry

  6. Adele • February 15, 2013 @ 1:54 PM

    Gosh this is ridiculous I’ve seen the ad a few times and nothing actually happens. You don’t see her naked or anything. Besides doesn’t every child see a naked person eventually?

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