Madonna’s album plummets after scam

Sales for Madonna‘s new album MDNA were impressive, debuting at number one with 359,000 copies sold in the first week, leaving Lionel Richie in second. But sales for the second week may have set a record for the biggest sales drop in U.S. chart history to date, plunging 88 per cent with an estimated 46,000 copies sold. So why the big drop? According to Forbes, it’s because some of those initial albums were paired with concert tickets, which is where most of the first-week sales came from. Fans buying a ticket for her upcoming tour could either get the CD in the mail or download the album on iTunes for free, with the price already built into the concert ticket. In other words, if you wanted the concert tickets, you had to buy the album as well, hence the inflated sales numbers. Once tickets for her show ran out, album sales dropped. “I do think that all the people involved in the Madonna ticket-CD deal should apologise to Richie for denying him his rightful place at No 1,” journalist Roger Friedman wrote on the Forbes website. “That promotion artificially inflated Madonna’s numbers.”

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Comments & Discussion

  1. Eagleye • April 12, 2012 @ 9:31 AM

    This is just a pathetic attempt on Madonna’s part to make sales because she knows people are losing interest in the terrible music she’s making these days.

  2. jack and jill • April 12, 2012 @ 10:06 AM

    She needs to move on with her life and take care of her children, especially her 15-year-old daughter who is smoking.

  3. janet • April 12, 2012 @ 10:58 AM

    Madona is done with her singing career…. actually has been for a while now. She has the means to move on and live like a queen for the rest of her life and so she should.

  4. Hairbag • April 12, 2012 @ 1:14 PM

    sad sad day….. and yes Lionel took the number one spot…nice trick since the talent is not there and you want to come to my concert YOU MUST BUY my album, that alone shows how downhill she has gone…..Was never a fan and this just backs up what I always thought ………

  5. TList • April 12, 2012 @ 1:38 PM

    You know, I am by no means, a Madonna fan but I can’t fault her for this amazing use of marketing! Her marketing team should get an award for this. I think it is brilliant. Plus, if she is so unpopular now, how is it she can still sell out her shows? Something to think about.

  6. Wendy • April 12, 2012 @ 1:47 PM

    Stick to making movie Madge.

  7. gbh999 • April 12, 2012 @ 6:55 PM

    Ever since “like a virgin” she has used some sort of stunt to get the fans to buy her noise. Yes, noise… it never has been music. If you can fool 50 – 500,000 people, and have them continue to buy your ahem, “music”, the record companies will keep you around, and you will become filthy rich. Obviously there are the requisite fools, all around the world. On the other hand, I have never bought even a single track, of this nonsense. I sense that I am not alone here.

  8. TheTruth • April 12, 2012 @ 7:04 PM

    Pssh, not surprised at all.

  9. Nessa • April 12, 2012 @ 9:43 PM

    This is not the first time someone has done this. Prince did it long before Madonna ever did. It’s nothing new.

  10. beverleehillzman • April 12, 2012 @ 11:46 PM

    Prince has done this a while ago. That was pretty smart of the team to include the ticket in the CD. She’s not the best….but honestly not the worst.

  11. Olive • April 13, 2012 @ 12:13 AM

    This is a number one example of selling out. I miss the old Madonna, the Material Girl who was like a prayer and like a virgin, and didnt look like Skelator at a whore house. Apprently the only way she can sell her albums now is by sticking a concert ticket with it. Madonna, stick with being a mom, meaning that you need to put the autotune machine and the fishnet stockings away and take care of your bloody kids.

  12. Kev • April 13, 2012 @ 6:32 AM

    Wow, this is bad reporting. Did anyone think about if you’re buying a Madonna concert ticket, you’d probably want the new album as well? I don’t see where the scam is.

  13. SClub7 • April 14, 2012 @ 11:03 AM

    To be clear, I am not a devoted Madonna fan. I have liked a few of her songs over the years, but I don’t own all of her albums (actually maybe one or two at the most), etc. That said, this isn’t a scam – I have seen this done by many other artists/performers. It is a proven marketing tool. This is not a sign she is “washed up” or “selling out.” If one of my favorite artists (that I wanted to see them perform live and purchase the album promoted by the tour) bundled a concert ticket with the sale of their album, I would be pretty excited about that. I would bet that if you surveyed the people that purchased a concert ticket who received the album, they look at it like a cool throw-in – most of those people probably would have paid the same dollar value to see her in concert only (and not receive the new album), but it’s a bonus that they did! Think about it – the cost of the new album is probably in the neighborhood of $10-$20 and the people that wanted to see her in concert were likely going to go out and purchase it anyways.

  14. Spacegeek Nat • April 15, 2012 @ 10:01 PM

    So I’m guessing all of you guys bought Lionel Richie’s album? Cos it seems like you have absolutely NOTHING TO B*TCH ABOUT. Get a damn life.

    }:)

  15. Jen • April 24, 2012 @ 7:34 AM

    Hey,Howcrazy i love Madonna My bucket list concert is Madonna – I was going to try to go to KC, i just scored my on tix.
    I’m super excited about concerts this year.

  16. ann • May 1, 2012 @ 9:31 AM

    Can we spell “RETIREMENT”

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