Toronto: Home of first dusty car wash inspired by Mad Max plus autographed poster giveaway!
By Tribute on May 15, 2015 | 21 Comments
Wait, a dusty car wash? Cars are supposed to go in dusty and come out clean… but not if they want to look like they are straight out of Mad Max!
In honour of the action-packed Mad Max: Fury Road coming out in theatres today, Lowe Roche Advertising, along with Hollywood set dressers and professional artists, turned a portion of Bloor Street into a setting straight out of the film.
The dusty car wash was adorned with metal wreckage, colourful smoke and people made up to look like they came straight out of the film. Vehicles entered the wash, had their vehicle coated in dust and watched as artists drew incredible works of art on the dusty vehicle, each with a Mad Max theme. Participants received a $200 gas card AND an epic piece of art? I’d say that’s a pretty sweet deal.
As if Mad Max fans weren’t excited enough, they now have mobile billboards driving around town to amp their excitement even more. This epic stunt was created by Lowe Roche Advertising, I’d say they deserve a pat on the back for such a unique and effective advertising strategy.
Check out the awesome video to see how epic this was for yourself and if you’d like a Mad Max: Fury Road poster autographed by genius director George Miller and star Nicholas Hoult, courtesy of Warner Bros., tell us below what you love best about the Mad Max movies and we will contact a winner on Thursday, May 21. You can also watch our interview with George and Nicholas by clicking here. ~Erin Stewart
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I want a dust design on my car, it would cover the fact that it’s usually dirty, lol. What I love best about Mad Max is the fast paced action and the crazy vehicles.
What I love about the Mad Max series is the scenery or the lack of it. Dirt never look so cool, I mean dirty!
I just love the plot and story line of all the movies. Every character has its very own unique look and personality. Movies nowadays are always taking place in large cities and its very cliche, but this movie takes place in a very distinct location and that makes everything much more interesting. Mad Max: Fury Road has some very good actors in it which will draw more audiences. They also promoted this new film very well. They set out this dusty car wash and i find it very cool and not only will it benefit your own car, but everywhere you drive it, people will notice and it will make you feel special because of all the compliments and looks from people. okay im done my speech, thanks for the chance to win!!!
What I like best is the genre defining post apocalyptic wasteland depicted.
What I like best about Mad Max is the inventive action and subversive theme.
The Dark Dirty Distopia.
Looks cool!
I like how crazy all the characters are.
A strong female protagonist!
I love the amazing car designs, chases, and characters!
I love Charlize in this movie!
What I love best about the Mad Max movie franchise (on the whole) is the pure excitement. Hardly a dull moment, and plenty of thrills & action. That’s what many of us enjoy. Excitement. Thanks.
The whole post apocalypse setting and the great acting through out all the movies is truly amazing. I have been a fan since I saw the first movie.
I love how the best movies function as a long car chases, I love how beautiful the characters and landscapes are, and the strong and interesting female characters.
I love how the best movies function as a long car chases, I love how beautiful the characters and landscapes are, and the strong and interesting female characters.
I love the idea of the movie, the fact that with little encouragement, we all revert to the base instincts our ancestors dealt with. I like to think I am civilized but scratch the surface and you find we are very very much animals underneath. George Miller’s movies point out the flaws we all have. Max is a man torn and that’s why we admire him so much.
Charlize blew my mind! Love the female energy in this latest installment!
I love all the crazy vehicles!!
My car is not covered in dust but in pollen. I think I will try this before I wash it. Great movie and will go see again. Very creative take on the movie here.
gorgeous Charlize Theron
What I like about the Mad Max movies are the genre of a post-apocalyptic world, no rules and the goal is just to survive.